What does it look like? What ingredients and flavours could shape it?
Is the bread made from wheat, rice or pulses? What about flavoured or coloured buns in a different shape? Original fillings: seaweed, fermented pickles, dehydrated vegetables, greens with nutritional properties, 3D-printed tomato crisps, etc. Innovative sauces: chickpea-based mayonnaise, spicy fruit ketchup, avocado cream infused with Thai basil, etc. With unexpected flavours or ingredients, futuristic combinations, innovative cooking techniques and avant-garde presentation, inventing the burger of the future means daring to shake up tradition, without compromising on the fundamentals of gourmet taste, “beef spirit” and technical precision.
Pleasure is what drives our eating habits. When the future looks bleak, the desire for comfort, connection and the simple joy of eating with your fingers becomes even more meaningful. Burgers are simple, succulent, popular, tasty and accessible, bringing generations together through their emotional and comforting dimension.
So, pleasure and steak will definitely be a part of the burger of the future. But in what form? It’s up to you to invent a visionary, resolutely modern burger where minced meat remains the central element but everything else is reinvented.